As an author, connecting with readers is essential, but relying solely on social media to reach them is risky. Algorithms change, accounts get lost, and posts don’t always get seen. That’s why building an email list is one of the smartest moves you can make for your author career. Unlike social media, your email list is yours to own, giving you a direct line to your most loyal fans. It’s easy to get started with Mailerlite.
One of the huge advantages of using Mailerlite is that it’s free for up to 1,000 subscribers! This is amazing. Not only do they have a free plan, they also connect to many other platforms and have amazing deliverability rates!
In this guide, we’ll break down why every author needs an email list and how you can easily get started using MailerLite—a beginner-friendly email marketing tool.
*This post may contain affiliate links. You can find our full disclosure here.
Why Authors Need an Email List
- Direct Access to Your Readers – Your emails land straight in your readers’ inboxes, ensuring they see your updates.
- More Control Over Your Audience – No worrying about social media bans or algorithm changes.
- Stronger Reader Relationships – Personalized emails foster deeper connections and keep fans engaged between book releases.
- Increased Book Sales – Email is one of the highest-converting marketing channels for authors.
- Expand Your Author Business – Use your list to sell directly, promote merch, or offer exclusive content.
How to Get Started with MailerLite
Step 1: Sign Up for a MailerLite Account
MailerLite is a great choice for authors because it’s user-friendly, has a free plan for up to 1,000 subscribers, and includes automation features to make email marketing effortless.
- Visit MailerLite’s website and sign up for a free account.
- Complete the approval process (they check for spam compliance).
- Set up your sender details (name and email address readers will see).
Step 2: Create a Simple Lead Magnet
People are more likely to subscribe if you offer them something valuable in return. A lead magnet is a freebie that encourages sign-ups. Some ideas for authors include:
- A free short story or prequel
- Exclusive bonus scenes
- A printable reading tracker
- A discount code for signed books
Once you decide on your freebie, upload it to MailerLite so subscribers automatically receive it after signing up.
Step 3: Build a Signup Form
Now it’s time to create a form so readers can join your list:
- In MailerLite, go to Forms → Create New Form.
- Choose an embedded form (to place on your website) or a landing page (if you don’t have a site).
- Write a compelling headline, such as: “Get a Free Bonus Scene – Sign Up Today!”
- Add fields for name and email (keep it simple for better conversions).
- Set up an automated email to deliver your freebie once they sign up.
Step 4: Send Your First Email
Your welcome email is your chance to introduce yourself and set expectations. Keep it friendly and engaging: Subject Line: Welcome! Here’s Your Free Bonus Scene (or other freebie name)
Email Body:
- Thank them for subscribing.
- Deliver the promised freebie.
- Let them know what to expect (e.g., “I send book updates and exclusive sneak peeks twice a month”).
- Invite them to connect on social media or reply to introduce themselves.
Step 5: Stay Consistent
Once your list is growing, email your subscribers at least twice a month (weekly is ideal) so they don’t forget you!
Some content ideas include:
- Sneak peeks of your next book
- Behind-the-scenes writing updates
- Book recommendations
- Personal stories or fun facts
Start Growing Your Author Platform Today
Your email list is a powerful tool for growing your readership and boosting book sales. With MailerLite, you can easily set up your list, create engaging emails, and start building deeper relationships with your audience.
Ready to get started? Sign up for MailerLite today and take the first step toward building your loyal reader community!
